Guest Blog Post | Karen Moran
Sounds like a very noble cause, right? That was until DDB created a new ad campaign that's meant to poke fun of Twitter users who use the "#FirstWorldProblems" hashtag to complain about mundane and trivial things ... like ...
DDB responded in a press release that it hopes to "eliminate the "#FirstWorldProblems Twitter hashtag," because it "showcases concerns that seem important to those living in wealthy, industrialized countries, yet are, fact, trivial compared to the issues faced by those struggling to survive in many parts of the world."
I personally think the ad is genius. DDB hi-jacked an already in place and well utilized hashtag. They then directed tweeters to a minute long YouTube video (pictured below) that in roughly a week has more than 1.5M hits - and better still - put a huge glaring spot light on the serious issues that still remain in Haiti and a charity trying to help.
So while there are those who may complain...when was the last time an ad campaign elicited so much chatter about a worthy cause?
READERS: What do you think about WATERisLIFE's ad campaign First World Problems? Yeah or nay?
Karen Moran is Chief Mischief Maker at Magnet Social Media.
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